For prominent players looking to capture the attention of beauty-conscious netizens, the competition is officially on. Virtual shopping campaigns have proven to be one of China’s top industry macro-trends this year. This week, we zero in on Nars Cosmetics, which is targeting consumers’ colossal spending power with its new metaverse retail experience, the details of which are yet to be revealed. Below, we break down the brand’s digital strategy as it hits the finish line.Īs for China, beauty brands continue to charge into the metaverse. As the automobile group enters the last stage of its long running “Epic Road Trip” metaverse campaign, the rewards on offer for its audience are better than ever.
Lamghorgini is also giving a lesson in how to foster community in Web3. After a dip in interest in non-fungible tokens (NFT) over the past year, projects like these are spotlighting the long-term potential of NFTs - a sign that a comeback for the digital assets may be on the horizon. For example, Breitling has teamed up with digital passport pioneer Arianee to launch its first-ever, fully-traceable watch. In a big week for digital fashion, following the news of DressX’s $15 million investment, things are looking up for Web3.
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